Für ein paar Zahlen und Fakten zum Return on Investment von Social Media Kampagnen sorgt das Video “Social Media ROI” von Socialnomics.
Presentation from David Armano at Web 2.0 New York 2009
Olivier Blanchard macht in Form einer Erzählung deutlich, was der Social Media ROI ist, warum man diesen in den Unternehmen braucht und wie man ihn ermitteln kann.
Is social media a fad? Or is it the biggest shift since the Industrial Revolution?
A basic business/marketing view of "what is a blog, what is YouTube, what is Facebook, what is delicious"
Jeffrey Sass @ Social Media Jungle LEARN - Listen, Engage, Accept, React, Nurture November 13, 2008
Video blog post from Richard Dennision, BT, on the essence of social media.
Activity streams are turning social services into a flow of updates, filtered through people.